The channel you own, run properly
Lifecycle flows that nurture leads and bring customers back — segmented, tested and reported against revenue rather than open rates.
Free lifecycle audit · No commitment · Findings in 5 working days
Why email underperforms
Email is usually the cheapest channel a company owns and the most neglected. The pattern repeats.
One list, one message
Everyone receives the same campaign regardless of what they did or bought. Relevance drops, unsubscribes climb.
Broadcasts instead of flows
Effort goes into the monthly newsletter while welcome, abandonment and win-back sequences — the ones that actually earn — never get built.
Deliverability quietly failing
Authentication misconfigured, inactive contacts never pruned, engagement falling. Mail lands in promotions or nowhere at all.
Lifecycle email as automated revenue
Effective email is mostly automated. A handful of triggered flows — welcome, onboarding, abandonment, replenishment, win-back — will typically out-earn every broadcast you send.
Those flows run continuously once built, which is what makes email the highest-margin channel most companies have and the one most often left half-finished.
We build the flows, fix the deliverability underneath them, segment the list so messages are relevant, and test continuously against revenue per recipient rather than open rate.
What's in scope
- Lifecycle audit and revenue opportunity mapping
- Deliverability: SPF, DKIM, DMARC, list hygiene and reputation monitoring
- Core flows: welcome, onboarding, abandonment, win-back, retention
- Segmentation strategy based on behaviour and lifecycle stage
- Campaign design, copy and build
- A/B testing on subject lines, content, timing and offers
- Platform setup or migration and CRM integration
- Monthly reporting on revenue per recipient and per flow
What you get out of it
Revenue that arrives without a media budget attached to it.
Flows that earn while you sleep
Triggered sequences that run continuously, typically producing more than every broadcast campaign combined.
Mail that reaches the inbox
Authentication, list hygiene and reputation fixed first — the rest is worthless if delivery is broken.
Messages that fit the reader
Segmentation by behaviour and lifecycle stage, so relevance goes up and unsubscribes go down.
Reporting on revenue
Revenue per recipient and per flow, not open rates — a metric that stopped meaning much once privacy features arrived.
From audit to flows earning
The first flows are usually live within a month, and they keep earning from then on.
- 1Week 1
Audit and opportunity map
We review your list health, current flows, deliverability and platform, then size the revenue each missing flow is worth.
You get: Lifecycle audit with revenue opportunity per flow
- 2Week 1–2
Fix deliverability
Authentication corrected, inactive contacts pruned, sending reputation stabilised before we add any volume.
You get: Verified authentication and a clean list
- 3Week 2–4
Build the core flows
Welcome, abandonment and win-back built first, because they carry most of the near-term revenue.
You get: Core flows live and tracked
- 4Ongoing
Segment and campaign
Behavioural segmentation applied, then regular campaigns built on top of the automated base.
You get: Segmentation model and a campaign calendar
- 5Monthly
Test and expand
Continuous testing on subject lines, content, timing and offers, plus new flows as the programme matures.
You get: Monthly revenue report and test results
This is a good fit if
- You have a list of at least a few thousand contacts, or are building one
- You have repeat purchase potential or a considered sales cycle
- You can supply offers, content or product data to send
- You want a channel that is not rented from a platform
This is the wrong fit if
- You have no list and no way to build one
- You want purchased lists — we will not send to them
- Your product is bought once with no follow-on relationship
- You are unwilling to fix deliverability before sending more
Typical results across our email engagements
- Revenue from flows versus broadcast campaigns
- 0-5×Revenue from flows versus broadcast campaigns
- Days to the first flows going live
- 0Days to the first flows going live
- Inbox placement after deliverability work
- 0%Inbox placement after deliverability work
Email Marketing FAQ
Klaviyo, HubSpot, Braze, Customer.io, Mailchimp and most others. If your current platform is genuinely limiting you we will say so and handle the migration, but we will not recommend a change just to bill for one.
Only as a rough signal. Privacy features inflate it unpredictably. We report on clicks, conversions and revenue per recipient, which are the numbers that survive.
More often than most companies are comfortable with, provided it is relevant. Segmentation is what makes higher frequency work — irrelevant frequency is what drives unsubscribes.
Yes. Copy, design and build are all in scope. If you have an in-house team we can hand over the flows and templates once they are proven instead.
Find out what your list is really worth
We will audit your flows and deliverability, and show you the revenue sitting in the sequences you have not built yet.
- Free, no commitment
- Response within 24 hours
- Talk to a senior strategist